Signals (anonymised examples)
Early weak signals, often invisible in classic dashboards, but decisive at enterprise scale.
Examples of “grey‑zone” signals we detect
Formats & competition
Early debate around rules, refereeing, scheduling, and competitive balance — well before audience KPIs move.
- Narrative drift on "fairness" (formats, refereeing, rules)
- Recurring comparisons with alternative leagues / formats
- Early acceptance or rejection signals after a change (rules, calendar)
Fan experience & digital
Friction in ticketing, streaming, access, and content expectations — weak signals that precede churn and engagement drops.
- Rising pain points in ticketing / access / hospitality journeys
- New demand for content (highlights, short formats, multi-language)
- Adoption (or rejection) of app / platform features
Partnerships & reputation
Sponsor perception, media framing, governance/ethics topics — risks and opportunities detectable early.
- Sponsor/partner drift: prestige vs exposure vs ROI narrative
- Early controversy around governance, integrity, compliance
- Media framing shifts before measurable KPI impact
Why these signals create competitive advantage
- They appear before financial indicators
- They are fragmented and rarely consolidated
- They cross channels and markets
- They enable earlier action
- They reduce late‑correction costs
- They feed strategy, pricing and innovation
Executive deliverable
- Prioritised signals (strong / emerging / watchlist)
- Public, time‑stamped evidence
- Interpretation separated from facts
- Optional correlation with your internal KPIs